TransUnion to acquire Qsent; Move to bolster innovative solutions in the marketplace

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TransUnion today announced it has signed a deal to acquire Beaverton, Ore.-based Qsent®, a leading provider of contact and identity management services, which support customer acquisition and retention, collections and recovery and identity resolution applications. Financial terms of the deal were not disclosed.

With more than 60 percent of individual contact information changing each year and more than 25 million households moving annually, the need to have up-to-date, real-time contact information is vital for businesses that deal with high volumes of customer information. Qsent receives up to one million updates and more than 250,000 material changes to contact information per day, making it one of the industry’s most current, real-time data sources.

“The combination of Qsent’s information assets and TransUnion’s analytic and decisioning capabilities will create a powerful new source of innovative solutions for the marketplace,” said TransUnion’s Jeff Hellinga, president of U.S. Information Services. “In addition, our complementary vision, values, and shared commitment to understanding our customers’ business objectives make this acquisition very exciting.”

TransUnion will leverage Qsent’s information assets, leading edge technology and team of experts to enhance existing product offerings and develop innovative new solutions in the areas of Fraud and Identity Management, Risk Management, Collections, and Marketing Services.

“The foundation of any successful marketing, collections, or risk management program hinges on the accuracy of the underlying data,” said Patrick M. Cox, chief executive officer of Qsent. “Blending multiple data sources and applying advance analytics and decisioning creates an extremely powerful platform to build and deliver innovative solutions to clients – a commitment and vision both companies share.”

About TransUnion
TransUnion is a leading global information solutions company that customers trust as a business intelligence partner and commerce facilitator. TransUnion offers a broad range of financial services that enable customers to manage risk and capitalize on market opportunities. The company uses advanced technology coupled with extensive analytical capabilities to combat fraud and facilitate credit transactions between businesses and consumers across multiple markets. Founded in 1968, Chicago-based TransUnion employs 4,100 associates that support clients in more than 30 countries. Visit us at

About Qsent
Qsent Contact Accuracy Services provide definitive contact information for enterprise-business applications where precision and timeliness are of high strategic value. Qsent is a leading authority in the use of the telephone as an authenticating source for identity. Using dynamically updated contact information, Qsent provides definitive answers about contact information for enterprise business applications. Qsent Contact Accuracy Services support a range of applications for identity verification, risk scoring, contact decisioning, identity theft and fraud prevention, customer development, collections, investigations, and recovery in financial services, ecommerce, shipping and logistics, commercial and government markets. Founded in 1998, Qsent maintains offices in Portland, Ore., Washington, DC and Texas.

Portico Capital Securities LLC served as financial advisor to Qsent, Inc. with respect to this transaction.

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