Portico Capital Securities announced that it served as exclusive financial adviser to gift card technology leader Transaction Wireless, Inc. (TWI) on its sale to First Data Corporation (“First Data”). “We are delighted to have represented TWI on its sale,” said Richard R.S. Northrop, Managing Partner at Portico Capital. “TWI has developed the most comprehensive gift card management solution for plastic and virtual gift card programs within B2B and B2C channels. The Company’s cloud-based platform powers over 150 merchant brands and some of the country’s largest gift card technology providers. Now combined with First Data’s significant capabilities and resources in the gift card and payments arena, the companies are poised to deliver innovative, world-class solutions together.”
Below are more details from the Company’s press release:
First Data Acquires Transaction Wireless, a Leading Digital Gift Card Distribution and Marketing Platform
First Data Corporation, the global leader in payment technology and services solutions, took another step to bolster its best-in-class prepaid gift card solution with the acquisition of digital gift card pioneer Transaction Wireless, Inc. (TWI), the San Diego-based enterprise digital gift card distribution platform. First Data now provides its gift card clients, distributors, partners and resellers a fully integrated, comprehensive physical and digital gift card program.
The move complements First Data’s 2014 acquisition of GyftTM, a leading consumer-facing digital platform that enables consumers to buy, send, reload, manage and redeem digital gift cards using mobile devices.
“First Data now offers one of the industry’s most integrated, complete and comprehensive prepaid gift card solution at scale,” said Barry McCarthy, Executive Vice President, Network and Security Solutions at First Data. “Along with our strong gift card processing and Gyft solutions, Transaction Wireless’s outstanding proprietary and comprehensive digital gifting platform will help our clients expand and accelerate their gift card programs.”
“We have worked hard to build a world-class gifting platform and are delighted to join the First Data family,” said Transaction Wireless’s Basil Abifaker. “Our capabilities, when combined with First Data’s global payments leadership, will drive even more innovation and growth in the gift card market.
TWI’s cloud-based, digital gift card distribution platform supports comprehensive open and closed loop prepaid, store-branded gift card program management, offering end-to-end card management and B2B and B2C distribution solutions for retailers, distributors and resellers. The proprietary technology allows business owners to migrate from traditional plastic or paper gift cards to digital gift cards via multi-format distribution options, including mobile, social, email and digital wallets. This flexibility for business owners, in turn, increases customer transaction frequency and loyalty opportunities. Combined with Gyft and First Data’s other prepaid solutions including the Money Network payroll card solution, TWI further extends First Data’s leadership in the prepaid ecosystem.
Financial terms of the deal were not disclosed.
Portico Capital Securities LLC served as exclusive financial advisor to Transaction Wireless, Inc. with respect to the transaction.
About First Data
First Data is the global leader in payment technology and services solutions. With 23,000 owner-associates and operations in 34 countries, the company provides secure and innovative payment technology and services to more than six million merchants and financial institutions around the world, from small businesses to the world’s largest corporations. Today, businesses in nearly 70 countries trust First Data to secure and process over 2,000 financial transactions per second. First Data’s unparalleled infrastructure and partnerships go “beyond the transaction” with next-generation point-of-sale technology fueled by powerful analytics to detect fraud, gain insights into consumer spending, and strengthen customer loyalty. All day, every day, First Data helps its clients thrive in the evolving world of commerce.
About Transaction Wireless, Inc.
Transaction Wireless (TWI) is a leading cloud-based enterprise solution for B2C and B2B gift cards, helping retailers and partners evolve their traditional gift card business into electronic, mobile and social commerce platforms. Since 2006, Transaction Wireless has worked with more than 150 brands to offer the most innovative and versatile PCI Level 1 DSS 3.0 ecommerce gift card platform with integrated marketing capabilities, allowing clients to quickly deploy, acquire customers, build loyalty, and grow their bottom line. The company is trusted by some of the biggest brands in retail such as ABR Holdings, AMC Entertainment Inc., Benihana Inc., Boston Market, Buckle, Buffalo Wild Wings, California Pizza Kitchen, The Cheesecake Factory Inc., Domino’s Pizza, Earl Enterprises, Finish Line Inc, Lands’ End, Lowes® Companies Inc, MCX, Overstock.com, Panda Express, Red Robin, Shell, SpaFinder Wellness, Sport Chalet, StubHub and more. Transaction Wireless also provides its scalable technology to a number of partners including Hallmark Business Connections, RPG Card Services, Store Financial and more.
About Portico Capital Securities LLC
Portico Capital provides independent strategic and financial advisory services in the areas of mergers & acquisitions (M&A), recapitalizations and capital raisings exclusively to private and public companies in the global information and business services sector. The firm, founded in 2000, has offices in Greenwich, Connecticut and London, England. For more information, please visit https://www.porticocap.com.