Portico Capital Advises Mindset Media on the Sale of its Assets to Meebo

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Portico Capital Securities announced that it served as exclusive financial adviser to online audience targeting technology platform Mindset Media, LLC on the sale of its assets to Meebo, Inc. “The combination of Meebo’s vast audience and Mindset Media’s industry leading psychographic targeting capabilities is very compelling. Jim Meyer and his team at Mindset Media created a unique and scalable targeting technology to better serve brand marketers online which will be a great fit with Meebo. It was a pleasure to work with him to help close this strategic transaction,” said Todd Henrich, Managing Director at Portico Capital. Terms of the transaction were not disclosed.

Below are more details from the Company’s press release:

Mindset Media, LLC Completes Sale of Assets

Company announces advisors in the transaction

NEW YORK, February 18, 2011 – Mindset Media, LLC, the ad technology and market research company that set the standard in psychographic targeting and insight, today announced the sale of materially all of its assets to a wholly owned subsidiary of Meebo, Inc. and disclosed its advisors in the transaction.

Portico Capital Securities acted as the exclusive financial advisor to Mindset Media in the transaction. Martin Chioffi LLP served as legal advisor to Mindset Media in the transaction. Lowenstein Sandler PC was corporate counsel to Mindset Media.

The terms of the transaction, which was completed in February 1, 2011, were not disclosed.

About Portico Capital Securities, LLC
Established in 2000, Portico Capital Securities is the leading merchant bank with an exclusive focus on the Information and Business Services industry. Portico provides M&A and private capital financing advisory services to the leading private and public growth companies in this Industry. For more information about Portico Capital’s services, transactions, and experience, please visit https://www.porticocap.com/.

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Portico contact(s)

Todd Henrich
Managing Director