Portico Capital Advises KEEPS on its Minority Recapitalization by SSM Partners

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Portico Capital is pleased to announce that it served as the exclusive financial adviser to KEEPS Corporation (KEEPS) on its significant minority recapitalization by SSM Partners.

KEEPS, along with its wholly owned Dynatron Software subsidiary, is a leading provider of premier data analytics and pricing optimization solutions for the North American automotive service and parts industry.

“After multiple successful prior exits, Les and Leigh Silver continue to innovate in providing high-ROI data and analytics solutions to the automotive service center industry,” said Eric Denlinger, Partner at Portico Capital. “This partnership with SSM positions KEEPS to accelerate into its next stage of growth and unlock the full potential of the company.”

Leigh Silver, CEO of KEEPS, said,  “The Portico team was an excellent partner throughout our fundraising process. Their relationships and knowledge of the automotive technology sector and the equity firms that work within the sector were extremely valuable.  They set accurate expectations on the process and potential outcomes based on our goals and they delivered on those expectations.”

A more detailed description of the transaction is included with the Company’s press release below:

KEEPS Corporation Completes a Minority Recapitalization Through a Significant Equity Investment From SSM Partners
LAS VEGAS—KEEPS Corporation, the provider of North America’s premier automotive service and parts analytics and pricing optimization system, announced today that it has received a significant equity investment from SSM Partners, a Memphis based private equity firm focused on growth companies. KEEPS will use the financing to continue its expansion, accelerate product innovation and invest in additional sales and marketing resources. The company will continue to evaluate strategic acquisition opportunities, with additional equity capital available from SSM.

“In spite of the challenges created by the Global Pandemic, KEEPS was able to offer its service center customers a compelling value proposition that resulted in 2020 revenue growth of 35% over 2019 with revenues approaching $20M,” said Leigh Silver, CEO of KEEPS. “The experience and resources of the team at SSM Partners will perfectly complement our focus on continued product innovation, category-defining leadership and an engaged Customer Base,” added Les Silver, Executive Chairman of KEEPS.

Hunter Witherington, a Managing Partner at SSM, said, “We believe that the Service and Parts segments of the Auto Industry represent the major opportunity for both the shops and their suppliers to grow and prosper. We are delighted to partner with the Silver Family who have a phenomenal track record of success in this space.”

With this investment, Hunter Witherington and Ed Nenon from SSM have joined KEEPS Board of Directors.

Further financial terms of this deal were not disclosed.

Portico Capital served as exclusive financial advisor and Jackson Walker LLP served as legal counsel to KEEPS with respect to this transaction.

About KEEPS Corporation
KEEPS creates solutions which provide industry-exclusive daily actionable data designed to save management time and improve profits for automotive service operations. For more information, please visit http://www.KEEPSCorp.com.

About Dynatron Software
Dynatron Software is a wholly owned subsidiary of KEEPS. It is the premier provider of automotive fixed operation data analytics, business intelligence, and pricing optimization. Our solutions provide quantifiable and substantial ROI with the least amount of managerial effort. For more information, please visit http://www.DynatronSoftware.com.

About SSM Partners
SSM invests $8-30 million in rapidly growing companies within software, services, and healthcare. The growth equity firm, which invests nationally and is based in Memphis, Tennessee, has partnered with talented entrepreneurs for more than 20 years. Starting with a relationship built on trust, SSM makes minority and majority equity investments and offers its entrepreneur-partners a thorough understanding of the growth company lifecycle and a collaborative approach to building great businesses. For more information, please visit http://www.SSMPartners.com.

About Portico Capital 
Portico Capital provides independent strategic and financial advisory services in the areas of mergers & acquisitions (M&A), recapitalizations and capital raisings exclusively to private and public companies in the global information and business services/software sector.  The firm, founded in 2000, has offices in Greenwich, Connecticut; New York, New York; and London, England. For more information, please visit https://www.porticocap.com/.

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Portico contact(s)

S. Searcy Dryden
Managing Partner

Eric Denlinger