Portico Capital Advises Gubagoo on its Sale to Reynolds & Reynolds

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Portico Capital is pleased to announce that it served as the exclusive financial adviser to Gubagoo on its sale to Reynolds & Reynolds.

Gubagoo is a leading provider of conversational commerce and retail solutions for the automotive industry. Gubagoo’s digital retailing tools support an end-to-end online car-buying experience, and its advanced live chat technology enables consumers to instantly connect to dealerships through chat, text, video, and other digital messaging channels.

“It was a pleasure working with the Gubagoo team. The Company’s technology significantly strengthens Reynolds and Reynolds’ digital retailing offering, a key focus as consumers continue to migrate the car buying process online,” said Eric Denlinger, Partner at Portico Capital. “Gubagoo’s chat technology software and automotive technology expertise will facilitate accelerating growth, continued innovation, and meaningful value creation for the combined company and its customers.”

Brad Title, Founder & CEO of Gubagoo, said, “The Portico team understood our products, market positioning, and mission from the onset. This enabled Portico to create a tailored process that allowed us to select the opportunity with the highest potential growth for Gubagoo. Portico’s access to key decision makers, sector expertise, and incredible work ethic proved invaluable. We couldn’t be happier with the selection of Portico to help navigate us through the sale process.”

A more detailed description of the transaction is included with the Company’s press release below:

Reynolds Acquisition of Gubagoo Builds on Company’s Retail Anywhere Platform

Dayton, Ohio | The Reynolds and Reynolds Company announced today the acquisition of Gubagoo, an award-winning leader in conversational commerce for the automotive industry. With its digital retailing tools, Gubagoo offers customers a complete online car-buying experience, and the company’s advanced live chat technology provides more ways for customers to connect with dealers.

The acquisition of Gubagoo represents an expansion of Reynolds Retail Anywhere platform, which offers a dealership-wide approach to serving customers no matter where they shop – in-store, online, or both – without sacrificing dealership profitability or control.

“Reynolds is constantly looking for ways to enhance our solutions, and with this acquisition, we are making another investment in the future of our business and our dealership customers’ long-term profitability,” said Robert Burnett, executive vice president of Corporate Development and CFO at Reynolds. “Incorporating Gubagoo’s digital retailing and chat technology into our Retail Anywhere platform will further empower our dealer partners to compete and win against their competition.”

“We are excited to join the winning team at Reynolds,” said Brad Title, CEO of Gubagoo. “We are looking forward to accelerating our pace of innovation, as we continue advancing our conversational commerce and digital retailing tools to help dealers win the future.”

“The technology Gubagoo brings to dealers on any system makes it truly unmatched in the industry,” added Burnett. “As customers continue to push more of the buying process online, dealers’ ability to engage and actively sell in that environment will separate successful retailers from the rest.

“This acquisition also demonstrates Reynolds’ eagerness – and capacity – to invest and grow strategically.”

About Reynolds & Reynolds
Reynolds and Reynolds is a leading provider of automobile dealership software, services, and forms to help dealerships deliver better business results and transform the customer experience.  The company is headquartered in Dayton, Ohio, with major U.S. operations in Houston and College Station, Texas, Celina, Ohio, and Tampa, Florida, as well as operations in Canada, in the U.K., and Europe. For more information, please visit https://www.reyrey.com.

About Portico Capital 
Portico Capital provides independent strategic and financial advisory services in the areas of mergers & acquisitions (M&A), recapitalizations and capital raisings exclusively to private and public companies in the global information and business services/software sector.  The firm, founded in 2000, has offices in Greenwich, Connecticut; New York, New York; and London, England. For more information, please visit https://www.porticocap.com/.

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Portico contact(s)

S. Searcy Dryden
Managing Partner

Eric Denlinger