Portico Capital Advises Customer Focused Marketing on its Sale to Dealertrack Technologies

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Portico Capital Securities LLC is pleased to announce that it served as the exclusive financial adviser to Customer Focused Marketing, Inc. (“CFM”) on its sale to Dealertrack Technologies Inc. “CFM’s desktop and mobile CRM applications represent a natural extension of the Dealertrack solution suite for dealers,” noted S. Searcy Dryden, General Partner at Portico Capital. “We are delighted to have worked with the Company founders towards this outcome and expect continued revenue acceleration under the Dealertrack umbrella.”

Below are more details from the Company’s press release:

Dealertrack to Acquire CRM Provider Customer Focused Marketing, Inc.

Acquisition Will Support Dealertrack’s Strategic Vision for Delivering a Comprehensive, Integrated Suite of Automotive Retail Technologies

LAKE SUCCESS, N.Y.– Dealertrack (Nasdaq:TRAK) today announced an agreement to acquire substantially all the assets of Customer Focused Marketing (CFM), Inc., a provider of customer relationship management (CRM) and marketing services.

CFM, established in 1997 and headquartered in Irving, Texas, provides consumer marketing and management services to automotive dealers across the United States. Its offerings include a number of services and technology tools to help automotive dealerships better manage every aspect of the customer relationship, including prospect, sales, service and database marketing and communications. CFM has an industry-leading mobile platform featuring innovative capabilities for the iPad, iPhone and Android-based devices, in addition to a desktop, browser-based version of the solution.

“CFM offers both marketing services and an innovative CRM platform, each of which align with our long-term strategy to deliver the industry’s most complete and integrated solution set for automotive dealers,” said Raj Sundaram, executive vice president and group president, Dealer Solutions, Dealertrack. “This acquisition allows us to immediately bring to market their innovative and effective marketing services, while taking the time needed to further develop and then fully integrate their advanced CRM tool into our existing broad solution set to drive even greater workflow efficiency and higher profitability for our clients.”

“We look forward to being part of the Dealertrack family and appreciate their commitment to helping dealerships leverage advanced marketing services and CRM technology to better manage their businesses and build stronger customer relationships,” said Alicia Harris, president and founder, CFM.

Dealertrack believes, post integration (late 2014), this acquisition will position Dealertrack’s subscription software business to accelerate its revenue growth into 2015. As a standalone solution, the business is expected to grow approximately 35 percent annually for the foreseeable future.

This transaction is expected to close in the fourth quarter of this year, subject to customary closing conditions. Details of the financial impact of the transaction are expected to be reported as part of the Dealertrack’s third-quarter earnings conference call in early November 2013.

Portico Capital Securities LLC served as exclusive financial advisor to CFM with respect to this transaction.

About Dealertrack Technologies
Dealertrack Technologies’ intuitive and high-value web-based software solutions and services enhance efficiency and profitability for all major segments of the automotive retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers. In addition to the industry’s largest online credit application network, connecting more than 20,000 dealers with more than 1,300 lenders, Dealertrack Technologies delivers the industry’s most comprehensive solution set for automotive retailers, including Dealer Management System (DMS), Inventory, Sales and F&I, Interactive and Registration and Titling solutions.

About Portico Capital Securities, LLC
Portico Capital provides independent strategic and financial advisory services in the areas of mergers & acquisitions (M&A), recapitalizations and capital raisings exclusively to private and public companies in the global information and business services sector. The firm, founded in 2000, has offices in Greenwich, Connecticut and London, England. For more information, please visit https://www.porticocap.com.

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Portico contact(s)

S. Searcy Dryden
General Partner