Portico Capital Advises CarStory on its Sale to Vroom

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Portico Capital is pleased to announce that it served as the exclusive financial adviser to CarStory on its sale to Vroom at an enterprise valuation of $120M, payable in a mix of cash and stock.

“It was a pleasure working with the CarStory team,” said Eric Denlinger, Partner at Portico Capital. “CarStory’s proprietary technology strengthens Vroom’s digital retailing platform, providing data-driven market intelligence and efficiencies that will benefit consumers, dealers, and other enterprise partners.”

John Price, founder of CarStory said, “The Portico team delivered on everything for which we could have hoped. Portico was a true partner to the CarStory management, board, and shareholder group in advising us to an exceptional outcome. The Portico team’s execution expertise, relentless dedication, and remarkable senior-level access to transaction candidates proved invaluable. We are thrilled to be joining the Vroom team, and could not have found a better strategic partner than Portico to help us get here!”

A more detailed description of the transaction is included with the Company’s press release below:

Online Automotive Retailer Vroom to Acquire CarStory

NEW YORK, NY – Vroom (www.vroom.com), an innovative ecommerce platform that offers a better way to buy and sell used vehicles, today announced that it has entered into a definitive agreement to acquire CarStory, a leader in AI-powered analytics and digital services for automotive retail, through the acquisition of Vast Holdings, Inc. Leveraging its machine learning, informed by more than 7 million listings per day and more than 18 million consumer sessions per month, CarStory brings the industry’s most complete and accurate view of predictive market data to Vroom’s national ecommerce and vehicle operations platform. As part of Vroom, CarStory will continue to drive automotive retail innovation by aggregating, optimizing and distributing current market data from thousands of automotive sources and offering its digital retailing services to dealers, top automotive financial services companies and household names in automotive industry research and retailing.

“At Vroom, we’ve built a platform made for scale and driven by data. As car buyers and sellers across the country increasingly turn to ecommerce solutions, CarStory will strengthen and extend the reach of our digital retailing platform, and together we will accelerate the transformation of the massive used auto industry,” said Paul Hennessy, Chief Executive Officer at Vroom. “We’ve been continually impressed by the size, breadth and sophistication of CarStory’s operations as we have worked with them for the past two years and we are thrilled to welcome them to Vroom.”

“Our mission has always been to provide data and services that enable our partners to grow and that won’t change,” said John Price, Chief Executive Officer of CarStory. “We believe joining the Vroom team significantly enhances our ability to transition an industry to digital retailing and will allow our partners to reach their goals even faster.”

Vroom will pay an aggregate purchase price of approximately $120 million, subject to adjustment, comprised of approximately 60% in cash and 40% in shares of Vroom common stock. The final cash/stock split is subject to adjustment and will be determined at closing. The transaction is anticipated to close in January 2021, subject to customary closing conditions. The acquisition of CarStory is expected to be neutral to Vroom’s operating results in 2021.

About Vroom
Vroom is an innovative, end-to-end ecommerce platform designed to offer a better way to buy and a better way to sell used vehicles. The company’s scalable, data-driven technology brings all phases of the vehicle buying and selling process to consumers wherever they are and offers an extensive selection of vehicles, transparent pricing, competitive financing, and at-home pick-up and delivery. Vroom is based in New York and Houston and also operates the Texas Direct Auto brand. For more information, please visit www.vroom.com.

About Portico Capital 
Portico Capital provides independent strategic and financial advisory services in the areas of mergers & acquisitions (M&A), recapitalizations and capital raisings exclusively to private and public companies in the global information and business services/software sector.  The firm, founded in 2000, has offices in Greenwich, Connecticut; New York, New York; and London, England. For more information, please visit www.porticocap.com.

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Portico contact(s)
S. Searcy Dryden
Managing Partner
Eric Denlinger